The fear of 'fake' products in the market and how to deal with it 26-08-2021 Today's market is overflowing with various fake products or counterfeit consumer goods. These items are usually of poor quality and not durable. Often consumers mistakenly think they are originals due to their uncanny similarity. As such, they end up paying more for inferior quality products. With the advent of e-commerce websites, the number of fake sellers online is increasing significantly.